Story Selling

People buy from people they know, like and trust. That’s all well and good, but how do you get there and how to you shine through the noise and the clutter of all the others out there? How do you gain influence and how to you resonate with others?You do so by sharing your story or if you have several then through your stories.When you tell your story, even though you may be giving direct insights to your personal story and experience, what the listeners is hearing and connecting with is their own story and recollection of similar sentiments. The more personal you make the story the more universal it will be and the more it will connect with others.Story selling will advance your selling, your connections and your results and can elevate you to new heights both personally and professionally and it can connect you with your audience, clients and contacts to remarkable degree.In the book Story Selling, multiple best-selling authors Nick Nanton and Jack W. Dicks and business entrepreneurs par excellence give you phenomenal insights to the power of Story Selling and how your story can propel your sales without it appearing like you are selling.Drawing on great examples from some of the best Story Sellers of Hollywood, you will soon discover how you can turn your story into your ticket to greater advancement, success, sales and how you can grow your business all while you probably will grow yourself personally as well.Highly recommended read.

How to use the media that is available today to tell your story and make yourself a recognised industry expert.I stumble into this about four years ago with my first TV interview as a "home security expert" unfortunately I didn't know what I had done.For a short time my sales went through the roof. But, not knowing what I had done the hype disappeared and sales went back down.I found this book informative, entertaining and easy to read. And for though's of you that think this is yet another sales tool from a PR/ marketing company, your right. But, look at how they do it. This book is also a great lesson in itself.Well worth the read.Darren Teale

An excellent book on bringing the elements of a good story into your branding/marketing message. I see many people selling products in the area of marketing who really seem to get this. In most other areas that I'm interested... I don't see anyone using these methods... or at least not using them well. This book may very well be the slight edge you need to dominate your industry...

Liked the stories a lot, which makes sense. A little long in the tooth in some areas. Seemed like just filling pages. All in all, a fun read.

Nick Nanton does such a great job explaining how you can use storytelling in your positioning and marketing. I recommend the book to small and large business owners that are looking to create their platform and build their businesses.Adam Weber[...]

Nick Nanton's insights into how stories are crafted and how they impact the audience emotionally has already given me tangible tools to use in my everyday communication with clients. This is one of my 10 favorite business books of all time.

Great book. Helped to unlock some creativity.

Please read and then implement the advice in this book immediately in your business! You have a goldmine of marketing tips here.